Use your business name as an account name on social media sites like Twitter or Facebook. Others will be less likely take the name of your business and talk about it in an inappropriate way, when referring to it. Even if you're far from actively employing the account, you'll have staked your claim to your name.
Use YouTube to promote your blog. Remember to put links to your site or blog in the beginning of each of your YouTube videos. Also, be sure to include some keywords in your item description that will be very useful in helping people to find you. Make sure your tags have some good keywords, too.
When you're going to launch a new product or are looking to get feedback on an existing product, try social media to research the market. Many of the people that follow you and are fans will enjoy letting their opinions out so they can be heard. Your followers may be able to give you valuable insight into what products and services best fill their needs. Best of all, all this market research comes at no cost to you.
Branding your company is an essential facet of social media marketing. Set your avatar to your company's logo, or use it in the background of your profile on social media sites. Incorporate the same colors and symbols throughout any social media that you use. These techniques will give your social media marketing efforts more authenticity so that your followers can trust it is from you. Branding should be an important strategy.
Tweepi or Twellow are excellent sources for finding the more influential Twitter followers found within your niche. Programs like this hunt for lists that a lot of individuals pay attention to, while giving you an idea on who this list is comprised of. After you find the manager of an influential list, you can relay a message to that person and ask them to put your account on their list.
One of the best ways to bring positive attention to your business is by holding a contest that offers appealing rewards through the various social media websites. Facebook and Twitter are two great websites that you can utilize for this purpose. Your contest is likely to spread like wildfire thanks to the simple sharing methods the top social media websites provide. Create an enjoyable and creative contest that has to do with your services and products. One contest instance would be letting individuals create the logo or emblem that represents a soon-to-be-released product.
Proofread everything you write for social media sites, like Facebook and Twitter, with extreme care. You want to ensure that your content is written in a professional manner. You may have to abbreviate some things to fit them into Twitter messages because of the 140-character limit. Use abbreviations sparingly, even on Twitter. Your content should always appear professional.
If you don't have the luxury of a formatting guru on your team, you may find it easier to post articles and notes in the form of a numbered list. This way, you can present your information in a concise manner that can numerically emphasize priority and importance. Those who use social media more prevalently tend to be young audiences with lower tolerances for abundant information at one time.