If you are aware of the ads posted from social media pages, the pictures they have are very intriguing images that are photo-shopped. The use of this sort of image catches the reader's attention and makes people curious about your ad. Once readers are drawn in, they will be more likely to visit your site and do business with you.
You can create some YouTube videos that employ keywords related to your website. This will help potential customers find you easily via search engines. Sometimes a major search engine will list a video near the top of searches. This means that even if your website isn't found when someone searches for a keyword, they may still find your video. Make sure that your site is linked via the video's description, and make sure the keywords you use are relevant.